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Proper Do

Proper Do

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Turn your daily manicure into your best Autumn accessory with Proper Do, an indulgent, rich purple crème nail lacquer that’s just as regal as it is royal. Part of our sweet and sassy Rose & Crown collection, this versatile hue combines the warmth of reds and the calm of blues to add sophistication and a sense of luxury to any occasion, from high tea to a night out. This highly pigmented, gemstone-inspired rich purple crème can be worn individually or paired with an iridescent overcoat that’s Tickety Boo. The more you layer, the more pigment you’ll pull up! Our signature Patent Shine 10X good-for-you nail formula is proven to promote brighter, stronger, healthier-looking nails. The patented Shock Resisting Polymer Technology delivers a gel-like finish and undeniable shine with up to 10 days of wear. 

Key Ingredient: Shock Resisting Polymer Technology (provides long wear and chip resistance), Diamond Powder (brightens), UV Absorbers (fade resistant) & Bamboo Extract (helps promote stronger nails, prevents breakage and peeling for healthier-looking nails)

Benefit: Protect, smooth and strengthen nails with every chip-resistant coat that is fade-resistant

Colour: Proper Do: rich purple crème

Coverage & Finish: Patent Shine 10X Nail Lacquer: Gel-like cushion finish & shine

Feel Good Beauty:

  • Gluten-Free, Vegan & Always Cruelty Free
  • 10-FREE: butter LONDON does not add formaldehyde, formaldehyde resin, DBP, toluene, camphor, ethyl tosylamide, xylene, parabens, gluten or TPHP to any of its nail product formulas

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